Top 10 J-Beauty Stores

Top 10 J-Beauty Stores

by Valentina Saavedra
Japan Travel

Famous for trends such as glass skin and under-eye blush, J-Beauty cosmetics and skincare have made a worldwide impact.

It's no secret that Japan has a wide range of makeup and skincare to choose from. But with Tokyo being so big, it can be hard to know where to start. Stock up on must-have items in these top ten J-Beauty stores in Tokyo!


1. Etude House

Etude House has a large selection of good quality makeup. What is most remarkable about this brand is their packaging. With lipstick bottles that look like sodas and eyeshadow cases that look like chocolate bars, in addition to being good,  the cosmetics you buy will be cute. Not to mention, the foundations and concealers are very affordable and mostly full-coverage. What is probably the best to buy here are individual eyeshadows, lip stains, and foundations.

Address: 1 Chome-16-5 Jingumae, Shibuya


2. Style Nanda

StyleNanda has beautiful, quality cosmetics. Their most famous products are their original-colored blushes and their liquid lipsticks. StyleNanda also stocks a lot of skincare products and specialty makeup brushes. However, it is a relatively expensive brand.

Address: 1 Chome-6-9 Jingumae, Shibuya


3. Ainz and Tulpe

Ainz and Tulpe is very similar to that of Ulta in the United States. In it, you can find some great deals and drugstore brands, while also being able to find some more high-end products. The specific store pictured has such a large selection that beauty and skincare products make up almost two entire floors. With a lot of options to choose from, everyone can find something they like here!

Address: 1 Chome-13-14 Jingumae, Shibuya
*Inside Harajuku QUEST


4. Matsumoto Kiyoshi

Matsumoto Kiyoshi is the definition of a drugstore brand. Found almost everywhere in Tokyo, it’s hard to go somewhere where you won’t find one of these stores. Like your local CVS or Walgreens, Matsumoto Kiyoshi stocks affordable makeup and skincare. It is especially good if you have run out of (or forgotten) something from your makeup bag at home.

Address: 22-3 Udagawacho, Shibuya


5. Botanist Tokyo

A little different from the rest, Botanist Tokyo is mostly a hair care store! Botanist Tokyo stocks shampoos, conditioners, hair oils, and more. However, they also stock skincare items like body and facial scrubs, in addition to lotions and perfumes. They do not stock cosmetic items.

Address: 6 Chome-29-2 Jingumae, Shibuya, 2F


6. Sony PLAZA

Sony Plaza stocks items similar to that of Ainz and Tulpe. However, Sony Plaza also stocks many American brands like Revlon and Loreal. If you’ve been to Ainz and Tulp, it wouldn’t be worth it to go to Sony Plaza—especially since they stock fewer items.

Address: 109 Building, 2-29-1, Dougenzaka, Shibuya, B2F


7. CosmeKitchen

Famous for being an organic brand, CosmeKitchen stocks environment-friendly makeup, skincare, and hair products. Though moderately priced, there are not a lot of choices or variety in product since it is a relatively small store.

Address: 19-4 Daikanyama, Shibuya
* In Daikanyama Station


8. The Body Shop

Though named the Body Shop, this store certainly has more than just body lotion and fragrance. With a good selection of foundations and concealers, and an even better selection of toners and moisturizers, shoppers are sure to find something they like. In addition, the Body Shop has very helpful workers ready to answer any questions you may have about their products.

Address: 25-8 Udagawacho, Shibuya


9. Innisfree

With an impressive number of face masks and sunscreens, Innisfree wants to make sure your skin looks the best it can look! What is even more special about this store is their inventory of cushion foundations. These cushions come in three different types of formulas for different skin types—you can even customize the case it comes in!

Address: 6 Chome-3-9 Jingumae, Shibuya


10. SkinGarden

Possibly the most all-encompassing makeup store in all of Tokyo, SkinGarden stocks a huge amount of product from many different brands. Innisfree, StyleNanda, and Etude House cosmetics are all sold here, in addition to Mishha, Skinfood, and Nature Republic. To say it is an impressive store is an understatement. It’s the perfect place to find all of your skincare and cosmetics needs, without having to worry about racking up a huge price when checking out.

Address: 2 Chome-1-2 Hyakunincho, Shinjuku
* Inside K-PLAZA 2


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