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As I sit down with Elizabeth Gomez, the owner, manager, and artist behind Tanoshige Artworks, the tranquil atmosphere of her studio reflects the serenity of her work. Sunlight filters through the windows, casting a soft glow over vibrant watercolor paintings, each a tribute to Okinawa’s beauty and spirit. Elizabeth’s calm, thoughtful demeanor mirrors her artistry, as she shares the journey that has brought her here today.
A Journey Rooted in Tradition
Elizabeth began her artistic journey in 2004, taking lessons from an Okinawan artist and immersing herself in the Japanese watercolor style. “I wanted to find a way to express my love for Okinawa—its culture, its people,” she explains, her voice filled with a quiet passion. Over the years, Elizabeth honed her skills, spending 15 years refining her unique approach. “It wasn’t until then that I felt ready to present my work as a business to the community.”
Her initial foray into the business world involved sublimating her artwork onto yoga mats and beach towels—everyday items that carry her art into the hands of her customers. “I liked the idea of art that you can use daily,” she says, smiling. Today, Tanoshige Artworks offers a wide range of products, from planners and leather notebooks to coin purses and canvas art, each designed with durability and beauty in mind.
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Crafting Art for Everyday Joy
When I ask about her audience, Elizabeth’s eyes light up. “My customers are mostly Americans stationed here in Okinawa, but I’ve had people from all over the world buy my work. I even have Okinawans who follow me and attend my shows.” The community’s support is clearly dear to her, as her artwork brings the essence of Okinawa into their lives, whether it’s through a painting for the home or a coin purse to carry on the go.
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Overcoming Challenges, One Brushstroke at a Time
The road to establishing her business wasn’t without its challenges. Elizabeth reflects on the early days, recounting a difficult lesson with product orders. “I once placed a large order to maximize profit, but when the products arrived, they weren’t what I had envisioned.”
She pauses, remembering the moment. “I learned the importance of verifying orders, expressing exactly what I want, and understanding that some ideas just won’t translate to a customer base.” With a soft laugh, she adds, “You never know what will sell at a market—it keeps things interesting!”
Her journey has taught her that advertising is more than a quick boost for sales. “It doesn’t bring immediate results, but it creates a lasting impact. It’s like planting seeds for future growth.”
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An Artist’s Most Touching Moments
Among her many memorable experiences, one story stands out for Elizabeth. She recalls a customer who approached her, explaining that she and her family were preparing to move into a new home. “She told me she was designing her entire color scheme around one of my paintings,” Elizabeth says, visibly moved. “I was so touched.” Moments like these reinforce her mission—to bring joy and connection through art.
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Community Impact and Shared Success
Elizabeth sees herself as part of a larger community of creators. “I don’t necessarily try to stand out; I like to stand among,” she reflects. Tanoshige Artworks has become a familiar presence across Okinawa, with her art displayed in popular spots like AIEN Hostel, Esparza’s Tacos and Coffee, and 5 Star Deli. She also donates products to local events and enjoys supporting other artists. “Okinawa is special because we’re all there for each other,” she says.
Looking Ahead
With six years in business, Elizabeth is far from slowing down. She’s exploring the possibility of obtaining a Japanese business license, a step that would expand Tanoshige Artworks’ reach in the local market. “It’s a big commitment and requires a lot of effort, but I’m considering it,” she says. “I want to keep finding ways to show my love for Okinawa and make life a little prettier, a little easier.”
Advice for Aspiring Artists and Entrepreneurs
Elizabeth’s journey has taught her that mistakes are part of growth, a lesson she’s eager to pass on to others. “You’re going to make mistakes, and that’s okay,” she advises. “Mistakes are essential; they lead you to better practices and help you build a stronger business. Embrace them and move forward.”
Connecting with Tanoshige Artworks
To experience Elizabeth’s work firsthand, you can find Tanoshige Artworks on social media and at local gift shops on base in Okinawa. For the latest updates on her art shows and new products, follow her on Facebook and Instagram. Her work is also available on Fine Art America, where you can browse her collection from anywhere in the world.
**About the Writer**
Venerando Cortez is an avid blogger who owns multiple online businesses. He specialises in helping businesses leverage AI to get more customers. Based in Okinawa, Venerando enjoys exploring the rich cultural landscape of the island and sharing the inspiring journeys of its residents. When not writing, Venerando can be found coaching bodybuilding or enjoying the local cuisine at FOGO Brazil Restaurant.
